Stylish Children's Clothes Ethically & Sustainably Made in South Korea. 


Color Me WHIMSY is a fun, boutique, combining both a British sense of style and Korean fashion sensibilities. Our aim is to offer you a better alternative to what the mainstream has to offer. Run by Marsha Annon, in New York City with the help of YeHwan Lee in Seoul, South Korea.

I want to introduce you to what I believe is some of the very best children's clothing Korea has to offer.  All of our items come from small boutiques in and around Namdaemun, Korea's largest and oldest traditional market, whose influence spans Asia's entire fashion industry.  The market's success is in many ways connected to its independent distribution system, and although most of the boutiques are small, almost all of them produce the goods they sell themselves from inside the marketplace.

I have been buying from here for a couple of years and have never been less than satisfied with the items we have received.  Not only is my little one Yerrhum always comfortable and stylish, but the quality of the material used is also top notch and maintains its softness even after multiple washes,  (my daughter loves messy play, so everything is worn only once before needing to be washed).

I have selected from the very best designers and I am sure that you too will be happy with your decision to purchase something cool and beautiful from Color Me WHIMSY.


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